Policy changes must for e-commerce to thrive in India, claims experts

​BY A STAFF REPORTER: From better channelisation of FDIs to creating new retail business models, from improving frameworks for secure data usage and customer awareness to enhancing capacity of small sellers, the ecommerce industry in India should undergo certain changes to ensure a fast-paced and equitable growth for all stakeholders, suggests a new report released today by Bharti Institute of Public Policy, the policy think-tank of Indian School of Business (ISB). 

The report ‘Policy recommendations for Customer-Centric E-commerce in India’ analyses the scope and challenges of e-commerce industry, its current policy scenario, and puts across significant policy changes for the sector’s growth and development. Mr Rakesh Bharti Mittal, Vice President, Bharti Enterprises, while launching the report here today, also led discussions with experts from government, academia, industry and developmental sector, in the backdrop of the recently released New Draft E-Commerce Rules, 2021.